My job is to prepare spaces for one of two things: to make them sell quickly and at a fair price, or to make them book easily and profitably. To achieve this, there are some fundamental principles, such as proper arrangement, styling and good presentation of the object. However, and despite the proven success of these principles, it is amazing how many proprietors refuse to recognize their importance and benefit.
The exorbitant amount of properties, both for sale and for vacation rentals, with poor photography and presentation is impressive. Poorly taken photographs detract from the potential of properties and consequently reduce the chances of sale or rental. According to Jennifer McCready - netintegrity.net, a critical component of your listings is quality photographs, not only do pictures serve to back up your words, but they’re also beneficial in many other ways.
If you’re trying to land the perfect buyer, tenant or traveller, here’s a few more reasons why including great photos in your property listings is key.
They appeal to the powerful sense of sight
Studies have found that our brains process images 60,000 faster than text. That means that while your well-written copy may serve its purpose to some degree (like a captivating headline to draw people in), it’s your pictures that will really get their attention.
They establish a sense of trust
Anybody can describe a property as beautiful and unique, but only photographs will prove it. By providing high quality images within your listing, you’ll already have begun to establish a sense of trust with your prospects. They’ll see with their eyes that what you’re telling them is accurate before they book or call to schedule a viewing.
They’re more likely to land you appointments or Bookings!
If listings with photos get more attention, it only stands to reason that the more people you have viewing your property ads, the more bookings or appointments you’ll be setting.
They show prospects you’ll go the extra mile
By taking the time to photograph your property and share several compelling images within your listing, you’ll subconsciously communicate your willingness to go the extra mile.
All this being said, here are a few tips for choosing the right photos to really showcase your properties in a way that will get attention and response:
• Quality is key – Use a high-resolution camera to take pictures of your property. Blurry, low-res pictures, such as those that come from mobile phones, can end up turning people off.
• Quantity matters too – In most cases, quality is more important than quantity, but when it comes to the number of photos you share in your property listings, the more the better. Showcase as many features of your property as the listing site you’re using allows.
• Stage the place – If possible, stage the property to make it look inviting and highlight its qualities (neat and tidy, of course). This can help prospects envision themselves living/staying there and improve the chances of booking a stay or a walk-through.
• Use proper lighting – Don’t take pictures with the blinds closed or in dim lighting. This can make your property look less than appealing.
• Consider placement – When adding photos to your listing, try to place them in logical order based on the layout of your property. This improves the experience for the viewer.
Listing properties takes a certain degree of artistry, both in terms
of the written word and in capturing the essence of the place in pictures. Don’t leave this important second step out, or you may find yourself waiting longer than you’d like to land that ideal customer. These tips should help your listings to stand out and increase your response rate exponentially.
My name is Carmen and I can assist you if you need help staging/styling and photographing your property.
Comments